When companies scale, a lot of things get a little more complicated. And as things get a little more complicated, they move their way out of SQL (Ops Land) and into code (Engineer Land).

GDPR delete is a great example. In the early days of a company, deleting a user is simple -- one line of SQL. Then your company grows, you face GDPR compliance, and next thing you know, you need a script that deletes user data from 8 different places. So now an engineer has to be involved. You need a button on a website, you need a place to host that site, you need proper authentication...

What used to take 5 minutes now takes a 5 days.